La Torre — The Client Who Came Back | Case Study

01 — The relationship

The best case is not
one campaign. It is the second

Any studio can show off its best campaign. What cannot be faked is a client who comes back: Supermercados La Torre put us on their loyalty campaign in 2025, returned for the second edition in 2026, and in between asked us for the La Torre Express campaign.

Three consecutive productions for the same brand. That is what this case shows.

2025 Loyalty

TV spots, digital content and the photography for the rewards collection.

2025 Express — Happy Hour

Food photography with the energy of an instant craving, for La Torre Express.

2026 Loyalty, second edition

The new collection, produced entirely in the studio.

02 — Loyalty 2025

The collection,
told in black

The loyalty campaign rewards regular shoppers with a collection for the kitchen. Our decision was to treat it the way you treat an object of desire: black background, precise light and the product as the absolute lead.

Blenders from the collection on a black background

The New Collection title on a black background

The spots ran on television and digital:

03 — La Torre Express

Happy hour:
the instant craving

For the La Torre Express campaign the brief was different: make you want it right now. Drink and food photography with real hands, real ice and that late-afternoon light that makes everything ask for a drink.

A cocktail from the Express Happy Hour campaign

04 — Loyalty 2026

They came back.
Second edition

The most honest sign that a campaign worked: the client calls again for the next one. The second loyalty edition was produced entirely in our studio — new collection, new light, the same standard.

The team reviewing the shot on the monitor

05 — Behind the scenes

We shot in the studio,
on the street and inside the store

A three-campaign relationship looks like this from the inside: product sets in the studio, street interviews and the crew filming between the aisles of La Torre.