A creative director and film producer, Che has worked with some of the best known brands in Guatemala and Central America — Walmart, Kern's, Ducal, Cemaco, BIC, Foremost and UNICEF, among others.
His work spans creative concepts, advertising campaigns, commercial film, product photography, branding, art direction and social media content.
What sets him apart is his range: he can build the concept for an entire campaign, direct the production and deliver the final piece — without losing the creative thread at any point in the process.
And the best team he has is at home: he works with Raquel, his wife — the partner of his life and his heart.
Music is part of his DNA. He is a songwriter and music producer for LEAD, with 19 works registered at BMI. He has directed lyric videos and music videos for Marcos Witt and Karol G — but it is the same eye directing a Walmart ad or a music production.
Off set: DJ for freestyle rap battles (Teorema, Ghetto, Ritmodelia, Vijay Kesh, El Menor, El Misio), promoter and DJ at Supremacía, and the organizer of Aczino’s show in Guatemala. Baseball fanatic, permanent intermediate at pickleball and slowpitch. And yes — he makes the best coffee in the house.
