Grana Cafe — Ecommerce Photo Assets
Photography project developed for Grana Cafe, focused on creating a complete visual asset library for their ecommerce ecosystem.
The goal was to produce a consistent and functional set of images that could live across the brand’s digital platforms: product grids, website banners, product detail pages, Amazon listings, thumbnails and social media content.
The visual approach was clean, warm and product-centered. We designed each setup to highlight the packaging, capsule compatibility, product variety and coffee experience, while keeping the images flexible enough to be used across different ecommerce formats.
More than a single photoshoot, this project was built as a complete photographic system for digital sales: clear product presentation, lifestyle usage moments, category images and high-end edited assets ready for online conversion.
The Challenge
Create a versatile image library that could communicate product quality, capsule compatibility and flavor variety, while maintaining a premium and approachable look for ecommerce.
The Approach
We developed a visual direction based on warm lighting, soft color backgrounds and clean compositions. Each image was created with a specific digital use in mind, from hero banners and product listings to detailed ecommerce assets.
Our Role
Wonder Studio led the creative and photographic production of the project, from visual direction and art direction to still photography and high-end editing.
Deliverables
Product photography
Hero images for ecommerce
Product detail page assets
Category images
Lifestyle product shots
Amazon / marketplace visual assets
High-end retouched images
Social media-ready photography
Hero images for ecommerce
Product detail page assets
Category images
Lifestyle product shots
Amazon / marketplace visual assets
High-end retouched images
Social media-ready photography
Credits
Client: Grana Cafe
Agency: Wonder Studio
Agency: Wonder Studio
Creative Direction: Che Alvizuris
Production: Raquel de Alvizuris
Art Direction: Che Alvizuris & Leslie Garcia
Foodstyling: Karen Bobadilla
Still Photography & High-End Edit: Che Alvizuris
Production: Raquel de Alvizuris
Art Direction: Che Alvizuris & Leslie Garcia
Foodstyling: Karen Bobadilla
Still Photography & High-End Edit: Che Alvizuris
