VMV by Sav
The VMV logo is a visual exploration of the balance between dualities: order and fluidity, tradition and disruption. Its construction as a mirrored ambigram evokes symmetrical harmony, while the stroke endings inspired by Japanese writing give it a handcrafted, gestural sensitivity. The lines, flowing like fabrics in motion, add an organic quality that contrasts with the slab-serif typographic structure. The result is a brand positioned between the formal and the irreverent, projecting a strong, contemporary identity with a nonconformist spirit.