02 — A mark that works alone
The mask comes off
the name
Which is why it works on a cup, on a cap and on a dispenser sticker. And on an Instagram profile picture too, where only a few pixels fit and there is no room for a logotype.
02 — A mark that works alone
Which is why it works on a cup, on a cap and on a dispenser sticker. And on an Instagram profile picture too, where only a few pixels fit and there is no room for a logotype.
03 — The system on the street
Packaging, cups, apparel, stickers and a mascot wearing the mask itself.
04 — What happened next
The original Cayalá location changed hands and the brand was rebuilt from the ground up. Bandido now runs three spots: Xela, El Paredón and zona 15. The Instagram account reached 15,300 followers, with the mask —just the mask— as the profile picture.
05 — The real test
The concept did not stop at the logotype. It carried into the content and into the way the brand talks.
And that content is not made by us — the Bandido team produces it. There is no better exam for a brand system: somebody else picked it up and it still sounded like Bandido.
Social content and photography: the Bandido team. Wonder developed the brand and the visual system.
Archive
The previous brand: a hand-drawn logotype, a mascot overloaded with detail and no color.
Credits