JomJom Pet Treats — Case Study

01 — The name

The brand already had a name.
It just had to be squeezed

It was called Just One More. A good name, but long for a package and hard to say in Guatemala.

Instead of changing it, we compressed it. The initials of Just One More are J. O. M. — and said out loud, JomJom sounds like craving. Like that slightly silly noise you make when something tastes good.

Just One More → JomJom

And the old name was not thrown away: it stayed on as the tagline. Just One More is still printed on the packaging, in the brochure and across social.

Nothing was lost. It just moved.

02 — The concept

The name + the bowl

We thought of a box logo shaped like a dog bowl. So the box around the name would not be just any box, but the place the product always ends up.

That is why the logotype reads two ways: as a label and as a dish.

The concept equation: JOM JOM plus the food bowl

The graphic language: bones, paw prints and confetti

03 — The graphic language

Pet food does not
have to look serious

Bones, paw prints, crosses and loose colored scribbles scattered around the mark. Pet food is usually sold in clinical language: percentages, seals, promises. Here we did the opposite.

And every package carries a different animal face, so the shelf reads as a family and not as one product repeated.