02 — Che Alvizuris
He takes an idea
and makes it visible
Creative Director · Film Producer
With more than a decade behind him, Che has worked with some of the best known brands in Guatemala and Central America — Walmart, Kern's, Ducal, Cemaco, BiC, Foremost, UNICEF and Casa de Dios, among others.
His work spans creative concepts, advertising campaigns, commercial film, product photography, branding, art direction and social media content.
What sets him apart is his range: he can build the concept for an entire campaign, direct the production and deliver the final piece, without losing the creative thread at any point in the process.
Music is part of his DNA. He is a songwriter and music producer for LEAD, one of the most significant Christian music projects in Guatemala, with 19 works registered at BMI. He has also directed lyric videos and music videos for Marcos Witt — but it is the same eye directing a Walmart ad or a music production.