Individual project · Concept & branding
:Play:Date
Kids Play, Moms Date
:D:P
In the 2000s, emojis were typed with punctuation. A colon and a D was a smiling face. A colon and a P, one sticking its tongue out.
Today’s mothers grew up speaking that way. They read the code without anyone explaining it. That was the starting point: a brand that spoke the language of the person who decides, not the one who plays.
Kids Play,
Moms Date
A place designed at two heights at once: the kids play, and the mothers stay comfortable with a proper coffee. The brand had to promise both things in a single line.
The colons are not decoration: they are the eyes. Every word opens with them and the rest of the letter makes the face — the P sticks its tongue out, the D smiles. Hand-drawn, tilted, in the colors of a box of crayons.
The sign outside the venue
The brand splits between its two audiences: what the kids use and what the mothers see. Cups, aprons, tees, caps, name stickers and even a crayon.
Uniform
Nota de estudio
Inside :Play:Date · Guatemala
- 1 × Espresso
- —
- 1 × Flat white
- —
- 1 × Batch brew
- —
- ∞ × Mother’s coffee
- —
The mothers’ coffee did not stay a mockup. Che and Raquel opened Open Door inside the venue and ran it themselves, serving specialty coffee for several months.
Designing the experience and then working it from the other side of the counter teaches things no brand manual covers.
What we learnedPriceless
It was a good experiment ✦
@opendoor.gtA :P and a :D — the language of the 2000s turned into a brand
Credits
- Agency
- Wonder Studio
- Creative direction
- Che Alvizuris · Guayo Bobadilla
- Design & art direction
- Guayo Bobadilla
- Executive direction
- Raquel Alvizuris
© 2026 Wonder Studio · Guatemala · Made in Wonder ✦ Best Believe®